How can conditional displays enhance survey experience in Qualtrics?

How can conditional displays enhance survey experience in Qualtrics?

• A. By allowing open-ended responses
• B. By showing or hiding questions based on previous answers
• C. By limiting the number of respondents
• D. By providing a fixed set of questions

Answer: (B)

Conditional displays enhance the survey experience in Qualtrics by showing or hiding questions based on previous answers. This functionality allows for a more tailored experience for respondents, ensuring that they only encounter questions that are relevant to their individual situations or choices. For instance, if a respondent indicates that they do not use a particular service, the survey can skip any questions related to that service, reducing frustration and maintaining engagement. This targeted approach can also improve the quality of data collected, as it minimizes irrelevant responses and helps to keep the survey concise and focused. Other options like allowing open-ended responses or providing a fixed set of questions do not utilize the conditional display feature. While limiting the number of respondents is related to survey design, it does not pertain to how questions are dynamically shown or hidden based on prior input.

Conditional displays enhance the survey experience in Qualtrics by showing or hiding questions based on previous answers. This functionality allows for a more tailored experience for respondents, ensuring that they only encounter questions that are relevant to their individual situations or choices. For instance, if a respondent indicates that they do not use a particular service, the survey can skip any questions related to that service, reducing frustration and maintaining engagement. This targeted approach can also improve the quality of data collected, as it minimizes irrelevant responses and helps to keep the survey concise and focused.

Other options like allowing open-ended responses or providing a fixed set of questions do not utilize the conditional display feature. While limiting the number of respondents is related to survey design, it does not pertain to how questions are dynamically shown or hidden based on prior input.