How do "Quotas" contribute to survey integrity?

How do "Quotas" contribute to survey integrity?

• A. They ensure every participant receives the same number of questions
• B. They limit the overall number of responses to a survey
• C. They help in ensuring sample diversity by targeting specific groups
• D. They provide real-time survey analytics

Answer: (C)

Quotas play a crucial role in maintaining survey integrity by ensuring that sample diversity is achieved through targeted recruitment of specific groups. By setting quotas for particular demographic characteristics such as age, gender, income, or location, researchers can ensure that the sample reflects the intended population's characteristics. This method helps mitigate bias and enhances the representativeness of the survey findings, allowing the results to be more generalizable and reliable. This approach contrasts with other options, which do not address the fundamental purpose of quotas in surveys. For instance, simply limiting the overall number of responses or ensuring every participant receives the same number of questions does not inherently contribute to the diversity and integrity of the sample. Additionally, while real-time analytics are valuable for monitoring survey performance, they do not relate to how quotas function to enhance sample integrity.

Quotas play a crucial role in maintaining survey integrity by ensuring that sample diversity is achieved through targeted recruitment of specific groups. By setting quotas for particular demographic characteristics such as age, gender, income, or location, researchers can ensure that the sample reflects the intended population's characteristics. This method helps mitigate bias and enhances the representativeness of the survey findings, allowing the results to be more generalizable and reliable.

This approach contrasts with other options, which do not address the fundamental purpose of quotas in surveys. For instance, simply limiting the overall number of responses or ensuring every participant receives the same number of questions does not inherently contribute to the diversity and integrity of the sample. Additionally, while real-time analytics are valuable for monitoring survey performance, they do not relate to how quotas function to enhance sample integrity.