What are Workflows used for in Qualtrics?

Workflows in Qualtrics are designed to automate processes and trigger tasks based on specific events or conditions within your survey data. This means that whenever a certain action occurs, such as a respondent completing a survey or reaching a particular score, a workflow can initiate various tasks automatically. This can include sending notifications, moving participants to different follow-up surveys, or updating records in a CRM system. The automation helps streamline operations and ensure timely responses to participants’ activities, enhancing overall data management and respondent engagement.

Visual survey elements, administering rewards, and analyzing survey data are related functions but do not capture the primary utility of Workflows. Workflows specifically focus on the conditional automations that enhance efficiency and responsiveness based on survey interactions.