What does Piped Text do in a Qualtrics survey?

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Piped Text is a powerful feature in Qualtrics that allows you to customize the text displayed in your survey based on specific respondent information. This means that as different participants fill out your survey, the text can dynamically change to include personalized content, such as their names, responses to previous questions, or any other relevant data collected earlier in the survey.

For example, if you ask for a respondent's name at the beginning of the survey, you can use piped text to greet them in subsequent questions by inserting their name directly into the question text. This not only enhances the survey experience by making it more engaging and relevant for each individual but also improves the validity of the data collected by ensuring respondents feel acknowledged and involved.

The other options outlined do not capture the essence and purpose of piped text. Static text does not adapt to the individual; generating random questions does not relate to personalization; and compiling survey results is a different function entirely. Understanding piped text is essential for creating effective and responsive surveys in Qualtrics.

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