What does the Survey Flow feature do in Qualtrics?

The Survey Flow feature in Qualtrics is essential for designing the overall experience that respondents have while taking a survey. It allows researchers to create a logical structure for the survey by determining the order in which questions and blocks are presented. This feature enables the incorporation of branching logic, randomization, and various survey elements based on respondents’ answers, which can enhance the relevance and engagement of the survey experience.

With Survey Flow, users can easily visualize how respondents will navigate through the survey, ensuring that the right questions are asked and that participants have a coherent experience from start to finish. The ability to directly influence the path respondents follow based on previous answers makes this feature particularly powerful in targeted data collection and ensuring that the collected data is as relevant and accurate as possible.

In contrast, the other options do not accurately describe the Survey Flow functionality: collecting payment information pertains to transaction management and is not the primary focus of Survey Flow; generating random survey questions relates more to question randomization features, which is a separate capability; and data export functionality falls under the data management section, which is also distinct from the Survey Flow feature.