What is a key distinction between a Hot Spot question and a Heat Map question?

The key distinction highlighting the difference between a Hot Spot question and a Heat Map question lies in the degree of freedom participants have when interacting with the image. In a Hot Spot question, respondents are typically constrained to predefined regions on the image where they can click to make their selections. This structure aims to gather targeted responses about specific areas of the image, making it useful for determining preferences or choices based on designated sections.

On the other hand, a Heat Map question allows respondents to click freely on the image without restriction. This freedom means that respondents can mark any area of interest, which results in a more fluid collection of reactions across the entire image. The data generated from a Heat Map reflects where respondents tend to focus their attention, showing trends in viewer engagement and interaction with various parts of the image rather than limited to specific defined areas.

Understanding this distinction is critical for selecting the appropriate question type based on the type of feedback or data required for analysis.