What is the primary purpose of using Embedded Data in survey flow?

The primary purpose of using Embedded Data in survey flow is to leverage supplementary data within a project. Embedded Data allows researchers to include additional information about respondents that can enhance the insights gained from survey responses. For instance, you might include demographic information, prior responses, or other data points that could help in segmentation and analysis. This additional context is crucial for tailoring the survey experience and for conducting more nuanced analyses of the collected data.

By using Embedded Data, you can create more personalized survey experiences and also analyze the data in a way that accounts for these additional variables, leading to deeper insights. This is particularly useful in longitudinal studies or when dealing with large datasets where understanding differences across demographic groups or conditions can be key to drawing meaningful conclusions.