What is the suggested method to distribute a survey through print media?

Distributing a survey through print media is most effectively accomplished using a QR code. This method allows respondents to scan the code with their smartphones, which directs them to the online survey. By incorporating a QR code into printed materials, such as flyers, brochures, or posters, you facilitate easy access to the survey without requiring manual entry of web addresses. Respondents can engage with the survey immediately, making it more likely that they will complete it.

The other choices, while useful in their respective contexts, do not align with the print distribution method. Email invitations are suited for digital outreach, SMS distributions require respondents to have phones capable of receiving texts, and social media posts rely on online platforms for dissemination. Thus, QR codes serve as the ideal bridge between print media and digital survey completion, making the survey both accessible and user-friendly.