What purpose does a Timing Question serve in a survey?

A Timing Question serves an important function in assessing respondent behavior within a survey, specifically by tracking how long a respondent spends on a page. This can be valuable for understanding engagement levels, determining if respondents are reading questions thoroughly, or identifying pages where respondents may be struggling, leading to longer response times.

For example, if a particular section of the survey consistently shows long timing durations, it might indicate that the questions are complex or require more thought. This data can offer crucial insights into both the user experience and the quality of the responses collected.

Other options, while relevant to survey design, do not align with the specific purpose of a Timing Question. Measuring total responses pertains more to general survey metrics rather than timing, analyzing the accuracy of answers is focused on response quality, and gathering demographic information deals with collecting specific types of data, which does not involve timing at all.