What type of formatting options can you customize in a survey theme using the "Look and Feel" editor?

What type of formatting options can you customize in a survey theme using the "Look and Feel" editor?

• A. Survey logic flows
• B. Colors, fonts, and layout
• C. Question types
• D. Response formats

Answer: (B)

The correct choice reflects that the "Look and Feel" editor in Qualtrics allows users to customize the visual aspects of their survey, specifically colors, fonts, and layout. These elements contribute significantly to the overall aesthetics and user experience of the survey. By altering colors, users can align the survey with branding or desired emotional responses, while changing fonts can enhance readability and accessibility. Adjusting the layout affects how questions and response options are presented, which can influence participant engagement and survey completion rates. In contrast, the other options focus on elements that are not directly related to visual formatting. Survey logic flows pertain to how responses guide the progression of the survey, which involves functionality rather than appearance. Question types refer to the format of the questions themselves (such as multiple choice or text entry), and response formats relate to how answers are captured and displayed to respondents. These components do not fall under the "Look and Feel" customization options, which are strictly about appearance.

The correct choice reflects that the "Look and Feel" editor in Qualtrics allows users to customize the visual aspects of their survey, specifically colors, fonts, and layout. These elements contribute significantly to the overall aesthetics and user experience of the survey. By altering colors, users can align the survey with branding or desired emotional responses, while changing fonts can enhance readability and accessibility. Adjusting the layout affects how questions and response options are presented, which can influence participant engagement and survey completion rates.

In contrast, the other options focus on elements that are not directly related to visual formatting. Survey logic flows pertain to how responses guide the progression of the survey, which involves functionality rather than appearance. Question types refer to the format of the questions themselves (such as multiple choice or text entry), and response formats relate to how answers are captured and displayed to respondents. These components do not fall under the "Look and Feel" customization options, which are strictly about appearance.