Which question type should you use for binary choices in Qualtrics?

Which question type should you use for binary choices in Qualtrics?

• A. A "Text Entry" question type
• B. A "Matrix" question type
• C. A "Multiple Choice" question type with only two options
• D. A "Slider" question type

Answer: (C)

Using a "Multiple Choice" question type with only two options is the optimal choice for binary responses in Qualtrics. This question type is specifically designed to present respondents with distinct choices, allowing them to select one option from a predefined set. In the case of binary questions, these two options typically represent opposing choices, such as "Yes/No," "Agree/Disagree," or "True/False." This type of question is not only straightforward for respondents but also allows for clear data collection and analysis since the options are mutually exclusive. The multiple choice format facilitates the quick processing of responses, ensuring that the data gathered is clean and easy to interpret. Other question types, such as a "Text Entry" question, would not provide the same level of structure or clarity for binary responses because they require respondents to input text, which can lead to inconsistencies and make data analysis more complex. A "Matrix" question type is more appropriate for evaluating multiple items across various dimensions rather than single binary options. Similarly, a "Slider" question could make binary choices more complicated than necessary, as it is designed for continuous scales rather than discrete options, potentially leading to ambiguity in responses.

Using a "Multiple Choice" question type with only two options is the optimal choice for binary responses in Qualtrics. This question type is specifically designed to present respondents with distinct choices, allowing them to select one option from a predefined set. In the case of binary questions, these two options typically represent opposing choices, such as "Yes/No," "Agree/Disagree," or "True/False."

This type of question is not only straightforward for respondents but also allows for clear data collection and analysis since the options are mutually exclusive. The multiple choice format facilitates the quick processing of responses, ensuring that the data gathered is clean and easy to interpret.

Other question types, such as a "Text Entry" question, would not provide the same level of structure or clarity for binary responses because they require respondents to input text, which can lead to inconsistencies and make data analysis more complex. A "Matrix" question type is more appropriate for evaluating multiple items across various dimensions rather than single binary options. Similarly, a "Slider" question could make binary choices more complicated than necessary, as it is designed for continuous scales rather than discrete options, potentially leading to ambiguity in responses.